$3.5B iTP Partners Joins Cetera: Why They Left Osaic for the RIA Blueprint (2026)

The financial industry is abuzz with the news of iTP Partners' bold move. This story is a fascinating glimpse into the world of investment and the evolving landscape of financial advisory.

The Shift to RIA

iTP Partners, led by co-founders Bob Sansone and Jeff Hartman, has made a strategic decision to leave their previous affiliation with Osaic and embark on a new journey with Cetera Financial Group's Blueprint RIA channel. This move is significant, bringing over $3.5 billion in assets and almost 50 financial advisors to Cetera.

What makes this particularly fascinating is the insight it provides into the future of the industry. Sansone's statement, "The RIA model is the future of our industry," hints at a broader trend. The RIA model offers advisors a unique blend of independence and ownership, which is an attractive proposition in today's financial landscape.

Flexibility and Ownership

One aspect that stands out is iTP's emphasis on flexibility and ownership. Advisors at iTP are equity holders, which is a powerful incentive. Cetera's Blueprint platform seems to align perfectly with iTP's vision, offering multi-custodial options and a willingness to adapt to their needs.

Sansone's comment about Cetera's approach being "refreshing" speaks volumes. It suggests that Cetera understands the importance of adaptability in a rapidly changing industry.

A Career Journey

Sansone's career path is an interesting narrative. Starting with Mutual of New York in 1971 and then founding iTP in 2014, his journey showcases the evolution of the financial industry. The acquisition of American Portfolios by Advisor Group and its rebranding as Osaic is a reminder of the dynamic nature of the business.

Cetera's Blueprint

Cetera's Blueprint channel is an intriguing concept. It offers a platform for advisors to execute their growth plans with a range of resources and technologies. The fact that Cetera doesn't segment operating metrics by division adds an air of mystery, leaving room for speculation about their future strategies.

A Broader Perspective

This move by iTP Partners is not just about assets and advisors; it's a reflection of the industry's shift towards more flexible and advisor-centric models. The RIA model empowers advisors and offers them a sense of ownership, which is a powerful motivator.

In my opinion, this story highlights the importance of adaptability and innovation in the financial industry. It's a reminder that staying rigid can be detrimental, and being open to change is essential for growth.

The financial world is ever-evolving, and stories like these offer a glimpse into the strategies and decisions that shape its future.

$3.5B iTP Partners Joins Cetera: Why They Left Osaic for the RIA Blueprint (2026)
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